How to use Meta Business Suite like a pro

What is Meta Business Suite?
Meta Business Suite is a mobile and desktop app that connects your Facebook and Instagram business accounts. It’s a centralized space for Meta users to manage their Facebook, Instagram, Messenger posts, ads and communications and track their content performance.

Is Meta Business Suite different from Facebook (Meta) Business Manager?
Think of Meta Business Suite as the front end of your business account management and Facebook (Meta) Business Manager as the back end. In short, if you want a centralized tool to post and engage with your community on Facebook and Instagram, use Meta Business Suite. And if you’re running ad campaigns and want more control over your business settings with added security, Meta Business Manager is your go-to.

Meta Business Suite has many community management features like post scheduling and publishing, replying to comments and managing Facebook and Instagram messages. Facebook (Meta) Business Manager, on the other hand, has more complex features, like ad creation, billing, tracking, and asset management. If you try to create an ad in Business Suite, it will take you directly to Ad Manager, which is a different tool.

Benefits of using Meta Business Suite
What can you do with Meta Business Suite? Here are some of the app’s biggest advantages.

Centralized social media management. Managing multiple accounts is time-consuming. Meta Business Suite consolidates your business activity on Facebook, Messenger and Instagram in one place.
Connecting your social accounts to third-party tools. If you want to use a social media management tool like Sprout Social, you’ll need to use Meta Business Suite to connect your accounts.
Social media insights. Want to know how your ads are doing? How people respond to your content? What kind of people interact with your business pages? Meta Business Suite provides helpful performance, engagement and audience data.
Post-scheduling and content planning. Quickly draft, schedule and publish content in advance across your Meta business channels.
Prioritized notifications. You’ll see high-priority interactions like comments and messages in your Notifications tab to help you respond promptly.
Inbox management. Meta Business Suite collects all your messages from Instagram and Facebook into one inbox and leverages automation to help you organize your messages and comments faster.
How to connect and manage a Facebook Page with Meta Business Suite
You first need a Facebook business page to connect your Facebook Page to Meta Business Suite. If you have one, complete the following steps to connect your account.

How to add Facebook Pages to Meta Business Suite
Visit Meta Business Suite on a desktop or download and open the app on iOS or Android.
Log in or create an account by following the onscreen steps.
Select the dropdown menu in the upper left.
Click the +Create a business account button and follow the onscreen steps.
‘Connect your account on your desktop or through the mobile app. However, you might not need to, as Meta will often automatically connect your Facebook business page to your Meta Business Suite account.
The Create a Meta Business Account screen in Meta Business Suite.
How to connect and manage an Instagram account with Meta Business Suite
Similar to your Facebook business page, you will need an Instagram business account to connect your Instagram account to Meta Business Suite.

How to add Instagram accounts to Meta Business Suite
To connect an Instagram account to your Business Suite:

In the Meta Business Suite desktop app, click Settings from the sidebar on the left.
Click Business Assets.
Click Add Assets and select Instagram account.
Review and agree to Meta’s terms for connecting your Instagram account, then click Claim Instagram account.
A new window will open. Enter your Instagram username and password, and click Log In. Are you already logged in on Instagram? Click Continue as [Instagram handle] if that’s the account you want to connect to. Otherwise, tap Switch accounts to log into another account.
Meta will ask you to enter a security code if you have Two-Factor Authentication.
Click Confirm.
The connect your Instagram account screen in Meta Business Suite

After you add your Instagram account, you’ll get a message confirming it’s connected. You might also need to log in to Instagram again to adjust your account management and access settings.

How to start using Meta Business Suite
After connecting your Facebook and Instagram accounts to Meta Business Suite, you need to take a few more steps to get up and running.

Connect and manage your ad accounts
To add an ad account in Business Suite:

Go to Settings.
Click Accounts from the left side menu. Then, click Ad Accounts.
Click the blue Add ad accounts button.
Choose one of the three options: Add an ad account, Request access to an ad account or Create a new ad account.
If you request access or add an ad account, enter the ad account ID. Follow the prompts to select people and access levels.